A fast-growing online fan base with ever-increasing levels of engagement, the ITTF’s digital platforms have received a further boost following the extension of the ITTF’s contract with Nittaku until 2020.
The partnership sees Nittaku advertising on both English and Chinese language versions of ITTF’s website, and sponsoring the Nittaku ITTF Monthly Pongcast and the annual ITTF Star Awards Female Table Tennis Star.
“MORE INNOVATIVE ADVERTISING”
“This partnership highlights the growing importance of innovative offerings, where connecting fans to brands goes beyond just event sponsorship. By combining a range of digital properties into one long-term portfolio until 2020, this new agreement also ensures better and more effective cross-promotion on the ITTF’s online platforms.”
Kimberly Koh, ITTF Head of Sponsorship
“We are very happy to sign this digital-focused sponsorship extension with the ITTF. The Nittaku ITTF Monthly Pongcast is getting especially popular for table tennis fans across the world by providing a monthly digest of the sport’s key stories on the international stage.”
Hideki Chiba, Nittaku Deputy General Manager
ITTF DIGITAL PRODUCTS KEEP GROWING
2018 has been a big year for the ITTF’s digital properties, with the current social media fan base weighing in at over 2.8 million followers.
The Chinese market continues to go from strength to strength with approximately 1.7 million fans on Sina Weibo and 11 million views on Zhibo TV, whilst there has been an upturn in followers too from other key territories in Asia, Europe and the Americas across ITTF’s Facebook, Instagram, Twitter and Youtube channels.
Approximately 14 million people every month are consuming videos on the ITTF’s social channels, amidst increased subscribers to ITTV, the official online streaming platform of the ITTF.
Nittaku is an international Table Tennis equipment manufacturer, headquartered in Tokyo, Japan, and has sponsored ITTF digital properties since 2014.