The International Table Tennis Federation (ITTF) is pleased to announce Autohome asOfficial Sponsor of the Liebherr 2019 ITTF World Table Tennis Championships, just as the sport’s biggest event of the year gets under way in Budapest, Hungary.
The partnership includes category exclusivity in the Automobile Digital Marketplace, representing the first deal of its kind for the ITTF.
Today’s news comes as the latest proof of Autohome’s strong commitment to table tennis, having signed world no. 1 player, Fan Zhendong, as their very first brand ambassador.
Collaborating with Fan Zhendong naturally enhanced the brand awareness of Autohome by leveraging the enormous fanbase of the Chinese superstar.
Likewise, by sponsoring the biggest table tennis event in the annual calendar – the Liebherr 2019 ITTF World Table Tennis Championships – Autohome is further strengthening its image and appeal to the hundreds of millions of fans following the action from around the globe.
Autohome boasts a very strong position in the Automobile Digital Marketplace sector, with 300 million users registered on the Autohome App.
The deal with the ITTF was signed through Autohome’s agency, Charm: an entertainment and sporting agency.
The ITTF would like to express its excitement at teaming up with Autohome – a leading brand in its field – for its most prestigious event of the year and can’t wait to see the positive results achieved by both parties.