26 Feb 2019

The ITTF is seeking a long-term Strategic Partner to assist in the remodelling of Table Tennis’ commercial rights and boost the sport’s global growth.

The International Table Tennis Federation (ITTF) is today releasing preliminary information ahead of issuing a Commercial Rights Tender this March, as it seeks a long-term Strategic Partner to support the ITTF’s ambitious vision for Table Tennis.

The new partner will be key to driving revenue increases, whilst further building the professionalism in Table Tennis, creating a compelling structure of events and improving the promotion of a sport in ever-increasing demand and brimming with untapped potential.


The ITTF has set out to achieve comprehensive Strategic Plan objectives by 2024, but for now the focus is on 2021, which will mark the dawn of a new commercial era for Table Tennis.

This is when the ITTF will go to market with all of its commercial rights, to finally unlock the full potential of Table Tennis so that it can compete among the highest-profile sports in the world.

The road to 2021 is already under way, since all of the ITTF’s commercial rights were brought back in-house in 2017 and the ITTF Strategic Plan was launched in 2018.

Significant progress has already been made to improve competition structures and commercialise international events, assisted by the ITTF’s close collaboration with the Sports Business Group at Deloitte.

“The Commercial Rights Tender will set out the significant flexibility available to prospective partners with regards to the commercial models that will be considered, the properties included and ultimately the way they are sold. Innovative models and proposals will be welcomed.”

Steve Dainton, ITTF CEO


From 2021, all commercial rights to all major international ITTF properties will be available and the ITTF want to remodel the way in which these rights are monetised.

The comprehensive range of commercial rights available include the following areas: Sponsorship; Media; Digital, Social and TV; Gaming and Data; Event Hosting; Licensing; Players; CSR; Future Products.

Played by over 300 million people worldwide and attracting 291 million viewers across 140 different countries (in 2018), the commercial potential of Table Tennis is enormous.

The sport already boasts a strong presence in many high-growth Asian countries (forecast annual sports market growth of 8% over the next 5 years) and considerable untapped potential in several rapidly growing markets including India, Brazil and the USA.


Preliminary information has been made available today. Please click here to download.

Additionally, in order to express your interest in receiving the full tender documentation immediately upon release, please click here and complete the Expression of Interest form.

The tender process is being supported by the Sports Business Group at Deloitte. If you have any queries related to the tender process, please contact the Deloitte team at [email protected].

Press Releases Marketing