15 May 2018

Eleven Sports has announced an exclusive partnership with the Singapore Table Tennis Association (STTA) to be the official producer and global broadcaster for local competitions.

A landmark partnership will witness Singaporean tournaments produced and broadcast globally for the first time.

by Ian Marshall, ITTF Publications Manager

A three year agreement from 2018 to 2020; Eleven Sports will produce and broadcast events that include:

  • Singapore Junior and Hopes Invitational Table Tennis Tournament
  • Crocodile Challenge Cup
  • Ng Eng Hen Cup – STTA Table Tennis Championships
  • Lee Bee Wah – STTA Table Tennis Championships
  • Char Yong Cup National Youth Top 10 Table Tennis Tournament
  • National Table Tennis Grand Finale (from 2019 Onwards)
  • SAFRA-STTA Table Tennis Championships (from 2019 Onwards)

A positive itinerary, both the current leading names and those for the future will be featured.

“As part of our continued commitment to developing a following for sports in Singapore, we are pleased to announce that for the first time in history, Eleven Sports is bringing Singapore Table Tennis to fans in Singapore and beyond. By shining a light on Singapore table tennis, with the Junior and Youth Competitions in particular, we hope to see more Singaporeans inspired to take up the sport and for talents to emerge in the future. We hope to see new faces in these competitions that will one day dominate the ITTF World Tour events.” said Shalu Wasu, Managing Director, Eleven Sports Singapore.

“The ITTF is pleased that ITTF’s Singapore TV/digital rights holder for global events is taking an invested interest in developing a platform to promote table tennis within Singapore to further develop the love table tennis within the country and promote local stars.’’ Matt Pound, ITTF Head of Media

“With the emerging trend of social media live video, we are very happy to partner with Eleven Sports to explore options that would allow us to take advantage of this technology trend and promote Singapore table tennis by engaging new demographics and also expands our sponsorship opportunities in Singapore with additional reach and viewers. The STTA will work closely with Eleven Sports to connect global audiences and drive popularity of our sport through the live broadcast on the STTA Facebook to capture our local tournaments in an unique way” Ellen Lee Geck Hoon JP, PBM, President of the Singapore Table Tennis Association

Notably, Eleven Sports delivers more than 25,000 live hours of top class sporting action to over 17 million paying customers worldwide in Belgium, Chinese Taipei, Luxembourg, Italy, Poland, Singapore, and the United States.

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