02 Feb 2024

ITTF is thrilled to announce the extension of Liebherr’s longstanding partnership for the ITTF World Team Table Tennis Championships Finals Busan 2024 in Korea Republic.

Commencing in less than a month, on February 16, the ITTF World Team Table Tennis Championships Finals Busan 2024 promises ten days of exhilarating action at the impressive Busan Exhibition and Convention Centre. This marks the first time Korea Republic hosts this prestigious event.

Liebherr will exclusively partner in the refrigeration and construction machine categories, activating its presence through extensive exposure at the venues and on the playing fields. It will also present the “Ice Cool Match of the Day” social media campaign, featuring highlights from the most thrilling matches. Liebherr has been a proud supporter of international table tennis since 2003, beginning with the ITTF World Championships held in Paris.

The global, family-run manufacturer and technology company will further extend its partnership with World Table Tennis for WTT Champions Frankfurt 2024, scheduled for November in Germany.

Proud sponsor of international table tennis for over 20 years

Steffen Günther, Managing Director of Liebherr-International AG, said: “Liebherr was proud last year to celebrate with the ITTF and World Table Tennis 20 years of partnership at World Championships. We were also very impressed with the WTT Champions Frankfurt event in terms of the level of entertainment for fans and the modern field of play. We are very pleased to continue our partnership through 2024 and look forward to the World Championships Finals in Busan in February as well as the second edition of WTT Champions Frankfurt in November.”

Steve Dainton, ITTF Group Chief Executive Officer said: “Liebherr has consistently proven to be an invaluable partner in the world of table tennis. Celebrating our 20-year partnership milestone during the World Championships in 2023 was a significant moment, highlighting the enduring success of our collaboration. Together with Liebherr, our commitment extends beyond history, as we actively strive to innovate and elevate our partnership, ensuring heightened fan engagement at events and across various social media platforms. Anticipating a year of extraordinary excitement for table tennis, we eagerly look forward to achieving continued successes in our partnership with Liebherr.”

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