Aerial Cam will be used for the first time ever in table tennis. It has been adopted successfully in football and cricket over the past few years. The camera moves along wires, it allows television viewers to get up close and personal to their table tennis idols.
In addition to Aerial Cam, the television production will also use ball tracking technology for the first time. Japanese leaders in ball tracking, DataStadium will be supplying the service, which will give fans a unique insight into ball placement strategies of the players. In addition to displaying ball placement, DataStadium will also display ball speed and much more!
“Our young team in Singapore in the Marketing and Promotions office has been waiting for the chance to innovate in our sport. With strong support from the current ITTF leadership since taking the rights back in house, we have been able to raise our marketing income, which allows us to invest into cool new broadcast features. We look forward to these being a success and implementing more positive changes to promote our sport in the near future.” Steve Dainton, ITTF Marketing Director
Arguably the biggest addition to the Liebherr 2017 World Championships is the live daily show called Liebherr Live. Liebherr Live will be a 20 to 30 minute live show streamed on ITTF’ Facebook and itTV platforms that will recap all the exciting moments and action of the day, interview players and guests, as well as preview the action for the next day.
Liebherr Live will be not just intuitive but also fun and exciting, as fans will get to see their favourite players as they have never seen them before.
“Liebherr has been a long term partner of the ITTF and has seen their events and products grow over the years. We are very happy to see that the ITTF is continually innovating ways in the promotion of table tennis through social and digital media. For this reason, Liebherr is excited about the prospect of Liebherr Live, as it gives table tennis fans an extra layer of insight and intrigue into the biggest table tennis event on earth, the Liebherr 2017 World Table Tennis Championships.” Andreas Böhm, Managing Director of Liebherr-International AG
Supplementing the above high level, premium content, the ITTF will have a full video crew in Düsseldorf supplying all its members and continents television news content of their players to ensure that the event is televised in their country, as well on their social media platform.
Finally, ITTF can assure that fans will experience the Liebherr 2017 World Championships like no other, with eight tables streamed live on tv.ITTF.com, as well as live Facebook streams from the training hall and revolutionary 360 cameras!
Unquestionably, this World Championships is guaranteed to be one to remember!