24 Jan 2018

The International Table Tennis Federation (ITTF) and Table Tennis England (TTE) are excited to announce British Airways as the latest partner to come on board as the Official Airline Partner of the 2018 ITTF Team World Cup to be held in London from 22 – 25 February 2018.

The Team World Cup, which was last held in Dubai in 2015, comprises of a total of 12 men’s and 12 women’s teams which are made up of a host team, Continental Champions and the other top finishers at the 2016 World Team Table Tennis Championships.

The prestigious and hotly anticipated table tennis event will witness top teams from across the globe compete for glory in the iconic Copper Box Arena, one of many Olympic and Paralympic venues for London 2012.

Mr. Thomas WEIKERT, President of the ITTF, said: “We are delighted to welcome an iconic, global brand such as British Airways to the ever growing table tennis partner family. Our sport has global reach and high levels of fan engagement, attributes that can help brands such as British Airways to connect to audiences around the world. We look forward to a fantastic event in February.”

With a global TV viewing audience of over 355 million during the 2017 World Table Tennis Championships and some matches featuring in the top 10 watched sporting events in China for the whole of 2017, table tennis will provide an ideal platform for British Airways to promote its brand in key territories. Digital engagement through English and Chinese social and digital platforms will be a key feature of the partnership.

Noella Ferns, Executive Vice President Greater China and the Philippines for British Airways and Iberia, shared: “We are very excited to be working with a sport like table tennis which is incredibly popular around the world and of course in Asia. We have very specific targets for partnership activities and have been impressed by the approach and opportunity that ITTF and Table Tennis England colleagues provided. We wish all teams the best of luck, and look forward to a great event.”

Table Tennis England Chair Sandra DEATON, added: “What another great addition to the Team World Cup. British Airways has to be one of the world’s most recognised brands, and we are looking forward to delivering a great event with British Airways as partners.”

Who will take the titles in London? We can’t wait to find out at what is being billed as a home-coming event with London being the birthplace of table tennis. You can watch the promo video here.

Qualified Teams – Men’s event

  • Continental Champions: China, Germany, Brazil, United States, Egypt, Australia
  • Top finishers at the Perfect 2016 World Team Championships: Japan, Korea, England, France, Hong Kong, Sweden

Qualified Teams – Women’s event

  • Continental Champions: China, Romania, Brazil, United States, Egypt, Australia
  • Top finishers at the Perfect 2016 World Team Championships: Japan, Chinese Taipei, Korea DPR, Singapore, Hong Kong, England
  • Host Nation: England

Quick Links:

About British Airways
British Airways is a full service global airline, offering year-round low fares with an extensive global route network flying to and from centrally-located airports. Find out more at

About the Team World Cup
Twelve teams in both the Men’s and Women’s events. In each event, six continental champions will be joined by a further five teams from results at the Perfect 2016 World Team Championships in Kuala Lumpur. In addition, one place is reserved for the host association but in the Men’s event, England qualifies having been bronze medallists in Kuala Lumpur.

2018 ITTF Team World Cup

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Photo Gallery

Day 4 - 2018 ITTF Team World Cup