Source : CSM Media research / TNS Sports
TV audience analysis
TMS
International
China sports TV report in 2009
Sports watched in prime time on CCTV 5
Demographic figures in TT on all chinese TV
TV audience and Media value in China
Basket ball accounted for 25% of all sports program viewers in 2009
Table Tennis was the 2nd most watched sports in China in 2009 ahead of foot ball
Basket ball + Foot ball + Table Tennis account for over 55% of any sports viewers