Source : CSM Media research / TNS Sports

TV audience analysis

TMS

International

 

China sports TV report in 2009

Sports watched on CCTV 5

Sports watched in prime time on CCTV 5


Demographic figures in TT on all chinese TV

by gender

by age group

by level of education

by level of household income


TV audience and Media value in China

2009 TV report

Basket ball accounted for 25% of all sports program viewers in 2009


Table Tennis was the 2nd most watched sports in China in 2009 ahead of foot ball


Basket ball + Foot ball + Table Tennis account for over 55% of any sports viewers